The 19th The 19th
05 The 19th

Memory

Decisions, dates and open items — the running notebook.

Updated 27 June 2026

How to use this file

The running notebook for The 19th. Decisions, the reason behind them, and anything still open. An entry only goes in when there’s a clear decision worth keeping — not a musing.

Decisions

  • 2026-06-27 — Brand OS replaces the PDF. The v1 guidelines become source material and an optional download; this Portal is the maintained version. Reason: one living format, not two.
  • 2026-06-26 — Name: “The 19th Brand OS.” Client-first; never expanded to “Operating System”, never bare “Brand OS”.
  • 2026-06-19 — Identity finalised with Barry: flag badge is primary, wordmark for large scale, small-use mark for tiny sizes. Logo lettering is custom artwork, never a font.
  • 2026-06-19 — Typeface: Satoshi Variable (Fontshare). Caps headings, sentence-case body.
  • 2026-06-10 — Palette locked: Deep Navy #1A2D4E, Sea-Glass #B4D9D2, White. Extracted exact from the master logo files.
  • 2026-06-04 — Pivot back to The 19th with the golf simulator as hero, positioned as a premium golf simulator (not “lounge”). Private members’ model on the building manager’s advice.

Corrections

  • Don’t call it “the facility” or “the unit” — it’s “the sim”.
  • Don’t set sea-glass as text on white — it fails contrast. Accent and background only.
  • Don’t re-type the logo name in a font to fake the lockup — always use the artwork.